There's no other place where visitors could see so many brands together, and have the chance to try out a wealth of kit.
Many took advantage of show offers and bought all the gear they needed to take home and get creating straight away.
Get expert advice
Visitors got to grips with cameras, lenses and more at live demos, clinics and product launches hosted by the exhibitors.
Creator Stage (NEW)
For the content creator and the pro creative alike, the Creator Stage, sponsored by Sony and JOBY, offered a realm of ideas for content creation.
On Location (NEW)
Drawing visitors into the world of destination photography and film, this packed programme focused on travel, weddings and everything in-between.
Featuring a line-up of awe-inspiring creatives renowned for what they do and what they stand for. There was no better place to get advice from the top!
Tips on film choices, experimenting with processing, and creating mixed media - all on analogue kit.
Behind the Lens
Our hugely popular talks focusing on intriguing photography projects and need-to-know techniques.
Editing & Post-Production
Editing stills and video requires skill - and skill is what everyone took away from this programme.
Lighting up the Photo Live Stage, sponsored by Affinity Photo, live shoots and demos helped with composition and creative approach.
Presenting those who know about video. In The Studio, our speakers passed on filming and storytelling techniques across a range of genres and styles.
Combining the best brands and expertise in video, this new feature showcased video kit and offer endless opportunities to discover more about film.
Understand composition, key camera settings to be aware of and choose the right camera for you - a great masterclass for anyone just starting out in photography.
Focus on essential kit for simple storytelling, kick-start sound audio and build on your post-production skills - the perfect masterclass for the video beginner.
Including the basics of starting a photography business, plus gaining customers with a killer portfolio, this masterclass was for anyone looking to change careers.
From 'feel-good' sales funnels and looking after your hard-earned cash, to working more efficiently and diversifying, this masterclass was a must for any creative professional.
A place to play... let your imagination run riot. Funky sets, optical illusions, giant props and more got people's creativity flowing.
Workshops / After Hours
Practical, hands-on short courses, photo walks with a difference and much more throughout the four days of the show.
Including our Wedding Album of the Year Awards, Fujifilm's PrintLife and exhibitions from the UKBFTOG and Gurushots communities, our galleries inspired!