Peter is the brains behind This Is How I Roll Film, chiefly selling 35mm and 120 motion picture film. He started Analogue photography in 2020 with an old polaroid camera and quickly got sucked into the world of film photography. He has shot on almost every possible format including 35mm, medium format and large format, and has even dabbled in motion picture with Super 8 and 16mm footage. He's a huge believer in supporting the community and allowing something that was once the pinnacle of the art form to live on and continue to be available to as many people as possible.