James Ritson leads a team of product experts at Serif for the Affinity range of software and is the product expert for Affinity Photo. This involves producing tutorials, delivering demos, investigating and understanding different workflows and generally knowing the app inside-out.

Aside from that, he is a huge geek into all things technical and loves dabbling in nature and wildlife photography. Work and hobbies often blend seamlessly, however, and fuel one another to great effect!