Gordon Glenister is an influencer strategist, host of Influence the global podcast that shines a spotlight on the influencer marketing industry and also author of recently published Influencer Marketing Strategy.  Gordon also launched the Branded Content Marketing Association influencer division in 2019 and is the founder of Pitch Influence, a global competition to promote creative ideas and pitching in the industry. Gordon is a keynote speaker and often hosts influencer panels.   Gordon is also a membership specialist and the founder of Membership World working with membership bodies to improve strategy and revenue streams. Prior to that Gordon was the director general of the British Promotional Merchandise Association for 11 years.  Gordon lives in Cambridgeshire and is looking forward to returning to playing badminton post lockdown.