David joined Canon in 2008 and is now the leading product specialist for Photo/Video Products in UK & Ireland. He is an integral part of new product launches and Canon UK's spokesperson on technology and direction. He has spent his career the photography industry working on professional photo processing labs and selling cameras to consumers. In 1997 his launched his photographic business served weddings, studio and specialist printing services. He has seen many changes in photography and looks forward to the future of photography and videography.