Ella Hewitt, a digital content creator, skyrocketed to success on TikTok by captivating her audience within the first three seconds. She began her career at a social-led luxury fashion company, where she honed her skills before venturing out as a solo creator. Just twelve months later, Ella has amassed over 100,000 followers, achieved an impressive engagement rate, and built a thriving community. She pulls back the curtain on all things TikTok—the good, the bad, the ugly, and the essential insights you need to make the most of this powerful platform.