From inside your camera comes the fruits of your creativity. Be it your profession, your side hustle, or your hobby. And it’s also all data; ones and zeros. Boring stuff, but integral to what you’ve created. If you haven’t ever lost data, you’ve likely worry that you might, and if you’re a professional you probably spend far too much time managing storage systems rather than getting on with creative work. This session will demystify the underlying storage technology available today and empower you to make the right choices.