​The majority of Darren's work comes from Instagram, but despite this, he has a healthy respect for the dangers of relying solely on one platform or another, or assuming that likes directly correlate to sales. Detailing the purposes, pros and cons ​o​f various social platforms, Darren will explain how to build up your business online through the creation of target personas, making full use of the social media features available, SEO and representing yourself as a brand people connect with emotionally, and want to invest in.