Nick takes an alternative look at the sales process for stills and video. Conventional wisdom would have you send a quote to a prospect, chase the quote...wait...chase again...and on it goes. According to Nick, this is a great way of being frantically busy dealing with prospects, but being deathly quiet when it comes to paid work. This session turns that on its head; find a problem your potential customer has, then see if you have the means to fix it - either disqualifying them nice and quickly, or by finding out the actual cost of their pain. After all, nobody ever negotiates with a dentist when they need a tooth out...