Join content designer and creator Jon Gill as he gives you the recipe for his content sandwich - a way to package your content for your audience to make it more effective, whichever platform you're creating on. In his 9-step, flexible template, he'll show you how to take the ingredients for a seasoned story, spread them between two slices of wholesome brand packaging, and garnish with a sprinkle of strategy to serve up a cinematic sandwich. Rhetoric, hooks, and calls to action… not a meal-deal in sight, this is 'artisan deli' all the way!