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A great opportunity to get hands-on with the new A7 V and pair it with the widest selection of native E-mount lenses — so you can build a setup that’s purpose-made for the way you shoot.
SONY
Stand: E65
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Discover why Sony is the Choice of Creators at The Photography & Video Show 2026.
Step onto the Sony stand and explore hands-on experiences across photo, hybrid and video — from fast action and wildlife to travel storytelling and portraiture.
Join our Alpha Stage for creator-led talks and live demos, packed with practical advice on shooting, editing and building a workflow that matches how you create.
Dive deeper with dedicated stand experiences, including our Macro Area, elevated Telephoto Platform, and a Video Lounge where you can explore cinema and video workflows.
Step into the world of creators.