At Photokina on September the 18th 2012 Sigma announced a new range of products and a new user-oriented way of thinking towards interchangeable lenses which meant overhauling the standard set by what is considered the most important element of a camera system.
Developed under the brand ‘SIGMA GLOBAL VISION’ (SGV), SIGMA offered a single universal style and name for all its in-house products to be retailed in over 70 countries worldwide. It’s a remarkable trend according to CEO Kazuto Yamaki.
Now we invite you to join us in celebrating the tenth anniversary of Sigma's Global Vision. We would like to extend our thanks and gratitude to all those who have chosen an Art, Sports or Contemporary line product and everyone else who has supported our brand over the past ten years.
Frederic Mery is a French photographer based in Kyoto, Japan. His style is in-between contemporary, art and documentary.
Ever wondered what the real-world differences are between Sigma's Art and Contemporary lenses, and which one might suit you better? Tim from Sigma UK breaks it down in this on-location comparison.
Joe Cornish is one of Britain's best-known landscape photographers, and has spent four decades documenting the natural environment of the British Isles and beyond.
Sigma Ambassador Benedict Brain talks about his work, and why Sigma's full-frame premium compact primes are the ultimate combination of portability and performance.