NiSi is not your everyday brand and we will explain why. We want to share the NiSi brand vision with you and, with the transparency that distinguishes us, reveal our model and what makes it a success.

NiSi (also NiSi Optics or NiSi Filters) was founded in 2005 and owns more than 20 international patents on technology and design in the field of photography and cinema.

NiSi Store

Right from the start the direction was to integrate our supply chain as much as possible, so the “NiSi Store” in Beijing, Guangzhou, Shanghai, Shenzhen were born. In Japan, we are present with fixed positions in the shops of Bic camera and Yodobashi.

With the development of the NiSi e-commerce channels, NiSi has become a pioneer in the development of a distribution method that allows us to talk directly with customers and support them both before and after the purchase. One of the pillars of NiSi’s culture.

In 2014 the Australian e-commerce channel was born, followed by Italian and German channels and most recently, in 2020, the launch of the official UK website and e-commerce site.

To date, NiSi operates directly in over 25 countries and ships to over 100 through e-commerce sites managed by local teams.