Quick reminder: Peak Design camera straps are pretty darn nifty. If you know Peak Design, you know their straps. If you don't, let's get you up to speed: that camera isn't going to carry itself. Not even the new Sonys can do that (but have you seen the specs on 'em?!). That's why humans invented camera straps.

Out of pure jealousy, Peak Design one-upped the humans by inventing the Anchor Link connection system. Let our Creative Director, Lawrence, explain in a barely-intelligible Texas drawl why Peak Design camera straps take the cake.