The Photography Show 2018


60 Seconds to Change Your Life

60 Seconds to Change Your Life Competition

Congratulations to winner Emily Addis




Prize pool worth over £15K

Emily received the following to get her started on the road to becoming a Pro:

  • Training byLumiere course: A place on Training byLumiere‚Äôs 6 month professional photography foundation course starting in September 2017
  • Nikon D500 + AF-S DX NIKKOR 16-80 VR 


Kit for Business

  • Amazing Internet website package
  • Create Branding marketing package
  • 1 year unlimited subscription to 3XM Client Galleries 
  • Software to help you keep your photography business organised - all your shoots, contacts, invoices and expenditure in one place, and great reporting tools from Light Blue Software
  • Three albums form the multi-award winning Bellissimo range, a classic coffee table book, a book & USB in Box Combo, a full range of branded giftware,
    a full range of marketing supplies up to 100 of each type of business stationery, two framed print samples any size and two wall product samples,  plus a visit including accommodation and travel for full lab tour and a day with the sales and marketing team - from Loxley Colour

Equipment and Insurance

  • Manfrotto Lumimuse 8 LED light, a Pro Light 3N1 26 camera backpack and a BeFree Color tripod
  • Basic kit including MagSphere and MagBounce from Magmod (Pixapro)
  • A WD My Passport Wireless Pro 3TB
  • 12 months' Equipment and Public Liability & Professional Indemnity Insurance up to the premium value of value of £1000.00 from Towergate Camerasure


Subscription and Membership

  • 1-year subscription for Professional Photography 
  • 1-year membership of the Adobe Creative Cloud Photography Plan, including Lightroom CC and Photoshop CC 

PLUS more...

The two runners up received a place on a Training byLumiere workshop of their choice plus a year's subscription to Professional Photography magazine.

The Finalists

Evie Lewis - Runner Up



Wayne Richards - Runner Up



Anna Jagger




David Dixon



Klara Rychtarcikova



How it worked...

  • Entrants submitted a 60 second video telling us why they thought they should win the competition. The judges were looking for original ideas with flair - it was the content and message that counted, not the production. Entrants also submitted 3 of their best images to demonstrate their creativity and passion. 

A shortlist of 10 entrants were selected to take part in the 3 below challenges. 

  • Challenge 1: Ahead of the Show, the shortlist were asked to submit a selfie. They were again judged on creativity and originality and a technical spec of how the image was created they were also required to prove it is a self portrait. This time, production values were also important. 

A shortlist of 6 were selected and invited to attend The Photography Show on Monday, 20 and Tuesday, 21 March.

  • Challenge 2: In the morning on the Monday, participants were set a photography challenge, to be completed within 2 hours inside the exhibition (Hall 5). 

A shortlist of 3 were then selected for the live photo shoot.

  • Live photo shoot: This last challenge had a focus on communication and directing skills, judged by a panel of well known industry representatives, all live on the Live Stage on the Tuesday of the show.

The Judging Panel

Ben Brain, Digital Camera magazine 

Ben Brain, Digital Camera magazine 

Clare Louise, Master Photographers Association

Clare Louise, Master Photographers Association

Kate Hopewell-Smith, Training byLUMIERE

Kate Hopewell-Smith, Training byLUMIERE

Neil Freeman, Nikon School

Neil Freeman, Nikon School

Previous participants

Beth, winner of the 2016 competition

Zelda, 2016 participant