Visual storytelling in high-stakes environments: Lessons from 10 Downing Street

17 Mar 2026
In Motion Studio
In Motion Studio
In this fascinating session, Richard offers a behind-the-scenes look at political videography - how powerful visual stories are shaped under pressure, often with limited time and resources. Drawing from his experience at 10 Downing Street, he'll share practical approaches to identifying core messages, capturing genuine moments, and crafting video narratives that connect with a wide range of audiences. During the session Richard will explore techniques around visual framing, character portrayal, and narrative structure, showing how these tools apply not just to political storytelling, but also to brand communications, documentary work, and digital content.
Speakers
Richard Etienne
Richard Etienne, Downing Street Video Pioneer