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AI, authenticity, and the future of creator partnerships
Co-Founder and CEO of GrayX talent management, Charlie Lawrance, is joined by creators Ajen Pinnock and Simone Ferretti to explore the tension between efficiency and authenticity, as AI reshapes creative output and brand collabs. They'll discuss topics such as whether AI-generated content can ever be authentic, brands' approaches and perspectives on using AI in brand collabs, and what creators need to do to stay relevant in an AI-first world. They will also delve into the ethics and ownership questions no one’s answering yet.
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